You don’t have to settle for messy data.
You just need someone who knows how to untangle it.
Data engineering + systems + business strategy — all in one place.
Messy data isn’t just frustrating. It’s costing you money.
Most growing companies normalize messy data - mismatched dashboards, manual reporting, constantly refreshing pivot tables, unclear attribution — because “we’ll fix it later” or “this is fine for now.”
But the cost shows up everywhere:
Marketing spend can’t be tied cleanly to revenue
Forecasts are unreliable
Broken Google Sheets formulas
Tools that don’t talk to each other
Senior leaders waste time reconciling numbers
As the business grows, so does your technical debt
If your data can’t be trusted, neither can the decisions built on top of it.
Meet Emma
I’m the founder of Data Within Reach, where I combine deep data engineering expertise with MBA-backed business strategy.
I’ve worked across SaaS, fintech, apps, CPG, health tech, nonprofits, and higher education - helping teams fix messy reporting, align metrics, build and improve systems, and restore trust in your numbers.
I’m often brought in when metrics don’t match, reporting has outgrown its original scrappy setup, and leadership needs clarity fast — without adding permanent senior-level headcount.
Oh, and all with zero tech-bro vibes.
Connect with me on LinkedIn!
Trust me, you NEED this if…
You’re a growth-stage or scaling company
Data exists - but no one fully trusts it
Reporting feels manual or fragile
Leadership relies on numbers but questions them
You know that messy data and reporting is limiting your ability to truly succeed in your role
You want senior-level help without hiring a full-time engineer