Most founders think data is for ‘later.’
Successful ones are leveraging it now.
You’re building something amazing — but ‘figuring out your data’ feels like a luxury (and, frankly, a distraction).
I get it.
But wanna know a secret?
The right data moves your startup forward - FASTER.
I specialize in helping female founders turn their business data into a strategic advantage from day one.
With my deep technical expertise, MBA, and refreshingly “non-tech-bro” vibe, I bridge the gap between data, strategy, and execution* — so you can build a business that scales without the guesswork.
plus a hint of “coffee with a friend”
Some things I help my clients with:
Every business and every client is unique. Which is why I tailor my offerings to help you meet your goals at the stage of business you’re in NOW!
Google Analytics
Google Analytics and Google Tag Manager audits, implementation, custom event tracking, UTM strategy and more.
Dashboard Creation
Let me turn your most important metrics into beautiful data dashboards to help you find the insights with ease.
Data Warehouse Implementation
Transform your disparate data sources into a central source of truth so you can get to your most important insights fast.
Data Strategy Consultations
Figure out which metrics actually matter to your business. Create a strategy for long-term data use.
Fractional Advisory
Consider me a part of your team without the overhead of a full time employee.
Custom Projects
Custom data work taken on as available.
Meet Emma
With a unique blend of 15+ years in data engineering and corporate analytics, an MBA, and a light-hearted, personable approach, I create a centralized source of truth for your data (aka a functional data warehouse!), a robust automated data pipeline, and the visualizations and dashboards that will allow you to start making real data-driven decisions to reach your business goals.
Connect with me on Linkedin!